Optimizing Your Website
Below is a broad four-step process for a strategy for search engine optimization.
Use this as your top-level checklist.
1
Target Analysis
Prioritized list of targeted
search terms related to your
customer base
2
Content Optimization
Keyword-based titles
help establish page theme and direction
3
Keyword Research
From nomination
further identify a targeted
list of keywords
4
Continuous Testing
Analyze search engine rankings and to determine the effectiveness
Choose Your Plan
we create our strategies several months in advance and reflect on our work, results, and progress on at least a monthly basis.